NGF’s Golf and the Millennial Generation: Why All Millennials Aren’t Created Equal link
Two years ago, NGF identified and analyzed a considerable dip in the participation rate among 18- to 34-year-olds over the past 20 years. A drop at any age is concerning, but when it occurs at the stage when most have historically picked up the game—and when participation rates have peaked—it’s particularly worrisome.
This drop sparked an effort to better understand the Millennial generation’s connection to golf and interest in the game. What we discovered was that while this important segment of the population is more closely tethered to the sport than most think, the commitment isn’t what it was compared to previous generations when they were the same age.
With the support of Golf Magazine, The PGA of America and TaylorMade-adidas Golf, NGF began the Golf and the Millennial Generation study, and presented an early preview to an audience of industry leaders at NGF’s 2015 Golf Business Symposium in San Diego.